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Content strategy · Editorial · Storytelling

Stories &
Strategies.

Vaishnavi Desai

Vaishnavi Desai
Vaishnavi DesaiScroll to explore ↓
Stories & StrategiesSelected work ↓
01

Inside my mind

I've always been interested in the why and how behind things.

With a background in psychology and 5+ years of researching, writing, and building content, I look for the human story between the lines. I then turn it into something people want to read, hear or talk about.

Two sides of me do the work

The Creative

in me imagines, conceptualises, and experiments.

The Creator

in me researches, builds, and ships.

I do my best work here.

Forever curious about

PsychologyHuman behaviourStoriesPop cultureInternet rabbit holesTrue crimeHealth & FitnessMysteryDocumentariesSpiritualityAsking better questions

The anatomy of my work

I THINKcontent strategy, editorial strategy, format development

I DIGqualitative research, psychology, consumer behaviour

I MAKEpodcasts, features, scripts, stories, brand content

02

Selected work

Selected
Work.

Skoob.AI: Content Development & Podcast Production

My work at Skoob spanned non-fiction show development and individual podcast scripting, covering genres from true crime and history to spirituality and psychology. From exploring new show concepts and identifying stories with audience potential to researching subjects, developing narrative structures and shaping scripts, the work involved taking ideas from initial discovery to a listening experience.

Non-fiction shows

↘

True Crime

Dorothy Kilgallen’s Death
Investigative mystery · Unanswered questions · Historical crimeA journalist's mysterious death, her investigation into the JFK assassination and the questions that remain.Listen ↗
The Infamous Mary Bell
Criminal psychology · Childhood · True crimeA disturbing case exploring childhood, violence, public outrage and the complexities of culpability.Listen ↗
Princess Diana’s Death
Royal history · Conspiracy theories · Global eventsThe events surrounding Diana’s death, the investigations that followed and the theories that continue to surround it.Listen ↗

History

Island and Crown: The Andrew-Epstein Scandal
Royal scandal · Power & influence · Sex trafficking allegationsThe relationship between Prince Andrew and Jeffrey Epstein, the allegations that brought it under scrutiny, and the scandal that shook the British monarchy.Listen ↗
The Donner Pass Tragedy
Survival story · Pioneer history · Extreme conditionsA group of pioneers becomes stranded in the Sierra Nevada mountains during a brutal winter, facing starvation, desperation and unimaginable choices in their struggle to survive.Listen ↗
WWII: The Global Shift
World War II · Geopolitics · Global historyHow the Second World War reshaped global power, redrew political boundaries and transformed the modern world.Listen ↗

Mystery

The Circleville Letters Mystery
Unsolved mystery · Anonymous letters · Small-town secretsA series of threatening letters turns an ordinary community upside down, leading to years of suspicion and unanswered questions.Listen ↗
Disappearance of Flight MH370
Modern history · Aviation mystery · Global eventsThe disappearance of a passenger aircraft, an unprecedented search and the unanswered questions behind one of aviation’s greatest mysteries.Listen ↗
The Missing 411 Cases
Disappearances · Unexplained cases · Pattern investigationA collection of unusual disappearances in remote locations, examining the recurring patterns and theories surrounding them.Listen ↗

Non-fiction podcasts

↘

History

Unit 731
Political atrocities · Secret experiments · Dark historyInside Japan’s secret wartime biological warfare programme and the horrific human experiments carried out under its name.Listen ↗
Assassination of Malcolm X
Political assassination · Civil rights history · InvestigationThe life, ideological transformation and assassination of Malcolm X, including the questions and controversies surrounding his killing.Listen ↗
Hitler's Final Days
Nazi Germany · WWII · Historical investigationInside Hitler’s final days in the Berlin bunker as Nazi Germany collapsed and the war in Europe came to an end.Listen ↗

Spirituality

Psychedelics and Spirituality
Consciousness · Ancient practices · Altered statesExploring the relationship between psychedelic experiences, spiritual traditions and changing perceptions of consciousness.Listen ↗
Quantum Spirituality
Quantum concepts · Consciousness · Modern spiritualityExamining the ideas connecting quantum theory and spirituality, while exploring where scientific understanding ends, and interpretation begins.Listen ↗
Spiritual Dimensions
Spiritual philosophy · Consciousness · ExistenceAn exploration of spiritual dimensions and the different ways traditions and philosophies interpret realities beyond the physical world.Listen ↗

Psychology

Why We Believe Conspiracies
Cognitive biases · Crowd psychology · Pattern recognitionExploring why people are drawn to conspiracy theories, how the mind connects seemingly unrelated events, and why alternative explanations can feel more convincing than established facts.Listen ↗
Psychology of Stalkers
Obsessive behaviour · Criminal psychology · Human behaviourExamining the psychology behind stalking, from fixation and obsession to the behavioural patterns that can escalate into threats.Listen ↗
Psychology of Rejection
Emotional behaviour · Social psychology · Human relationshipsWhy rejection affects us so deeply, how the mind processes social exclusion and how it shapes our behaviour.Listen ↗

Tech & Business

Vegas' Casino Business
Luxury & entertainment · Business empires · Risk managementThe business empire behind Las Vegas, exploring how casinos turn entertainment, psychology and risk into a multibillion-dollar industry.Listen ↗
Tech Oligarchs & US Politics
Big Tech · Political influence · Power & moneyExploring how powerful technology leaders shape political conversations, policy and the relationship between business and government.Listen ↗
Wearable Tech & Health
Emerging technology · Health innovation · Consumer trendsHow wearable devices are changing personal health tracking, from everyday fitness monitoring to the future of preventive healthcare.Listen ↗

Non-fiction show scripts

Elvis Presley’s Death and Mystery podcast artwork
01 / Non-fiction show scriptListen ↗

Elvis Presley’s Death

Episode architecture +
  1. King's Last Rock and RollThe rise, the decline, the final hours.

    The episode establishes Elvis as a cultural phenomenon before tracing his deteriorating health and reconstructing the final night and morning at Graceland. It builds toward the discovery of his body.

  2. Pills, Prescriptions, and ParanoiaThe medical controversy behind the decline.

    This episode moves from Elvis's personal dependence on prescription medication to the wider medical culture, the role of his doctors, and questions about responsibility and accountability.

  3. The Lonely KingThe person behind the public image.

    This episode explores Elvis’ grief, relationships, spiritual searching, career frustrations, and isolation. It adds emotional context to the first two episodes and sets up the questions that follow his death.

  4. The King Never DiedFrom the official account to the conspiracy theories.

    The final episode examines stories about the casket, alleged sightings, the John Burrows identity, witness protection, and the moved grave, then considers why these theories endure despite the lack of credible evidence that Elvis survived.

Script development +

The script I create is more than a collection of facts. Once I select a topic, I write the script and then reshape the material into a more deliberate listening experience.

  • The opening hook: Establishing Elvis's final days through the cancelled concert in Portland, his declining health and the unanswered questions surrounding his death.
  • The narrative sequence: Tracing his journey from his childhood in Tupelo and rise to fame to the pressures of stardom, personal struggles and final hours at Graceland.
  • The episode architecture: Building the four-part story around Elvis's rise and decline, prescription medication and medical controversy, his personal life and isolation, and the conspiracy theories surrounding his death.
  • The titles: Using references to Elvis's music, public image and enduring legacy to give each episode its own identity while reflecting its central theme.
  • The transitions: Moving from the making of a cultural icon to the pressures behind his fame, the deterioration of his health and the circumstances surrounding his death.
  • The editorial direction: Balancing Elvis's public legacy with his personal struggles, distinguishing the official account of his death from speculation, and building towards the questions that continue to surround his story.
Honeymoon Murder of Anni Dewani podcast artwork
02 / Non-fiction show scriptListen ↗

Honeymoon Murder of Anni Dewani

Episode architecture +
  1. The Bride in the Back SeatThe honeymoon, the ambush and the woman at the centre of the case.

    The opening episode introduces Anni's life, her relationship with Shrien and the events leading up to their honeymoon in South Africa. It reconstructs the night of the hijacking and the discovery of Anni's body, establishing the central mystery.

  2. The Perfect CrimeAn investigation that changes everything.

    As detectives investigate the apparent carjacking, the evidence begins to challenge the initial account. The taxi driver's confession introduces allegations of a murder-for-hire plot, shifting suspicion towards Anni's husband and triggering an international investigation.

  3. The Man Who Ordered the HitThe allegations, the hidden life, and the trial.

    The third episode examines the prosecution's case against Shrien Dewani, the delays surrounding his extradition and the personal details brought into the courtroom. As key witnesses face cross-examination, inconsistencies begin to emerge, putting the prosecution's narrative under pressure.

  4. Reasonable DoubtAn acquittal, competing theories and unanswered questions.

    The final episode follows the collapse of the prosecution's case and Shrien Dewani's acquittal. It examines competing explanations of the crime, the reliability of witness testimony and the lasting divide between the legal outcome and the questions that remained.

Script development +
  • The opening hook: Introducing Anni's murder during what should have been a honeymoon, establishing the apparent carjacking and the circumstances that would soon place her husband at the centre of an international investigation.
  • The narrative sequence: Tracing Anni and Shrien's relationship, their wedding and honeymoon in South Africa before moving into the hijacking, the investigation, the taxi driver's confession and the eventual trial.
  • The episode architecture: Building the four-part story around Anni's final hours, the investigation and emerging murder-for-hire allegations, the prosecution's case and courtroom proceedings, and the acquittal that left several questions unresolved.
  • The titles: Drawing on the honeymoon setting, the apparent crime, the allegations against Shrien and the eventual legal outcome to give each episode a distinct identity.
  • The transitions: Connecting Anni's personal story and the events of the honeymoon to the changing investigation, witness accounts, extradition proceedings and courtroom developments.
  • The editorial direction: Distinguishing the prosecution's allegations from witness testimony and established courtroom evidence, while examining the inconsistencies, competing explanations and reasonable doubt that shaped the outcome of the case.
03

Concept lab

Concept
Lab.

01

Psy-Fi Drama Original Concept

The Fifth Minute

What if the person you keep meeting in your dreams exists somewhere in the real world?

The Fifth Minute is an original psychological sci-fi concept about lucid dreaming, consciousness, and two people who begin to experience their dream lives in very different ways. What starts as a strange personal discovery gradually becomes a story about escapism, identity, and the lives we choose to inhabit.

Process & explorations +

The project began with a simple question about lucid dreaming and the strange relationship between sleep, awareness, and time. I developed it into a larger narrative exploring the possibility of shared dream experiences and the consequences of treating dreams as an alternative to reality.

The development process involves building the story's central premise, establishing its internal rules, developing contrasting character arcs, and exploring different directions for its final act.

  • Original premise and world-building
  • Character psychology and emotional conflict
  • Narrative structure, reveals, and pacing
  • Alternative endings and thematic development
The Fifth Minute concept artwork
02

Fiction Micro Drama Independent Concept for Nykaa

The Vanity and Everything Else

Turns out, getting ready is the easy part.

The Vanity and Everything Else is an original contemporary Indian female-led dramedy about three women sharing an apartment, each navigating a different stage of life. One is preparing for her first big career break, another is trying to put a breakup behind her, and the third is secretly planning a future that doesn't include the other two. Their bathroom mirror becomes an unlikely meeting point: where makeup is applied, outfits are debated, pep talks are exchanged, and occasionally, the truth slips out. Between rushed mornings, late-night conversations and the small rituals of getting ready, the three women begin to discover that growing up doesn't always mean having everything figured out.

Process & explorations +

The project began with the idea of using an everyday space, i.e. a shared bathroom mirror, as the setting for conversations women don't always have elsewhere. The development process involves building three distinct characters with their own relationships with beauty, confidence and identity, and using their getting-ready routines as a natural entry point into their stories. Each episode focuses on a relatable moment or conflict, allowing the characters' friendships to evolve through humour, vulnerability and honest conversations.

Nykaa’s brand integration here is designed to feel organic. Beauty and skincare products become part of the characters' everyday routines and personal rituals, rather than interruptions to the story.

  • Character development and female friendship dynamics
  • Contemporary Indian urban settings and everyday experiences
  • Beauty, self-image and personal identity
  • Episodic storytelling and character-led narratives
  • Natural dialogue, humour and emotional honesty
  • Organic brand integration through everyday routines
View the first two episodes ↗
The Vanity and Everything Else concept artwork
04

By the numbers

40+Podcast Channels Created
300+Audio Shows Reviewed & Edited
5,000+AI-Curated Podcasts Reviewed
50+Newsletters Written & Deployed
70+Blogs and Guest Blogs Written
10+Feature Articles Published
05

Contact